Esther Yu Shuxin (虞书欣)

[video] [ENG SUB] BTS: Jiang Mu’s Foodie Daily😋 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] New Drama || 2026.04.20 🎠🌟❤️ #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #林晚星 #LinWanXing #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

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[image] 👀 FAKE Do not believe in 🍉 The only true Melon 🍉 are: “Love in the Shell” “ Yun Chu’s Vengeance” While at it: Reserve Yun Chuling: please look forward! #YuShuxin #EstherYu #YunChusVengeance #LoveintheShell

[video] studio Douyin update || 2026.03.27 A sheer veil drapes over gold, while the hem of her skirt flutters amidst shades of blue and green, capturing a moment of heart-fluttering beauty in the spring breeze. #REDGALAxESTHERYU #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン

[video] [𝐄𝐍𝐆 𝐒𝐔𝐁] 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 𝐃𝐚𝐲 𝟐: 𝐁𝐨𝐧𝐮𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐋𝐚𝐝𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐨𝐮𝐬𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐊𝐢𝐝 𝐉𝐮𝐬𝐭 𝐀𝐝𝐨𝐫𝐚𝐛𝐥𝐞-𝐂𝐡𝐚𝐨𝐬𝐞𝐝 𝐓𝐡𝐞𝐢𝐫 𝐖𝐚𝐲 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 😄😄 #云初令 #云初 #YunChuLing #YunChu #虞书欣

[image] New endorsement coming in!! Official announcement on July 16! See you! #YuShuxin #EstherYu

[image] more pics of yu shuxin from the fan support event!! 🫶🏻

[video] AUBL official account posted Yu Shuxin’s appearance!!! We received your heart emoji 🫶! The whole venue is filled with a sweet atmosphere! Welcome to come again! Muse Yu Shuxin 💋 #YuShuxin #EstherYu

[video] Warm-up -> Ready -> Ran like crazy…🥺 After all that running, has Ms Lin made up her mind? Will she break the rules she set for herself and help the students?😔😔 #YuShuxinxLinWanxing #RoadtoSuccess #LinWanxing #灿如繁星 #林晚星 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔

[text] Hey everyone! We’re gathering the No.1 spots for each country/region on these four iQiyi International charts: 1. Popular Searches 2. Trending - High Popularity 3. Trending - iQIYI Top Chinese Content 4. Hot TV Dramas - Trending After we wrap up, we’ll share a complete report.

[video] OOO ads at Shanghai Station The entire Jing'an Temple area is there! With Yu Shuxin as their Global Brand Ambassador 🎉 #YuShuxin #EstherYu

[image] studio weibo update || 2026.04.08 💚Part III💚 迎着期待而来，带着欢喜驻足，让美好在此刻缓缓停留。 Arriving with anticipation, pausing with joy, let beauty linger in this moment. #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] Yun Chu’s Vengeance Wrap-Up Special 🎊 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 🔥WAR Report! OOO Shining Brightly! 300% increase sales 🎉8.5 million RMB in sales across all channels in 24 hours! 🎉Tianjin brand ambassador link sold out in 2 minutes! 🎉Douyin brand ambassador link sold out in 3 seconds! 🔥 congratulations ! #YuShuxin #EstherYu

[image] Ahead of its premiere Yu Shuxin’s character “Lin Wanxing” at Top 6! Weibo Actor Influence with heat index of 49 Million 🔥 Miss Lin is coming! Exclusively in 🥝 this July 5! Reserve now: #YuShuxin #EstherYu

[image] The OOO set that has 50k plus counting people wanting to grab the 5000 limited sets is sooooo on 🔥 ⏳Officially on sale July 16th on TianTian🐱! Purchase a set to receive exquisite merchandise featuring the Global brand ambassador. #YuShuxin #EstherYu

[video] It’s been 3 weeks since the Cannes World AI Film Festival wrapped up. And in almost every recap the organizers have shared since then, you’ll spot #EstherYu—a special guest from MiniMax! That really shows how much energy and warmth she brought to the event.🤭#YuShuxin #虞书欣

[video] Three words to describe Little Pomegranates: cute, united, and sincere🥰 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Update by others || 2026.04.01 Two babies🫶 #YENA_CatchCatch #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #kpop

[image] Our June newspaper is up! July’s about to get crazy, let’s go! ❤️‍🔥❤️‍🔥❤️‍🔥 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] studio Instagram update || 2026.02.19 Let's go like and comment on studio IG posts💞 #YuShuxinXJiangMu #姜暮 #JiangMu #SpeedandLove #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] Thanks to China Nylon for the article: “What Did #EstherYu Wear to the #GoldGala?” 💛 Her whole look isn’t just a simple “Chinese style” statement. It feels more like a kind of cultural expression shaped by today’s China. #YuShuxin #虞书欣 #虞書欣

[image] 📣 Any Xinxin fans in the US or LA? If you’re planning to head to Gold Gala to see her walk the red carpet, make sure to hit us up!! 💬📱 #EstherYu #YuShuxin #虞书欣 #虞書欣

[image] Hey there Little Pomegranates, happy June!🥰 Here’s our monthly news for you! Also, we’ve got some #YunChusVengeance stuff dropping today, so be sure to check it out 😊😊 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Esther's TV update || 2026.06.12 Esther's mini vlog is coming~ #Ubras #ubras品牌代言人虞书欣 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #cdrama

[video] ✨ Livestream Cut when Xinxin talked about her upcoming drama & variety show 💖 🎣 Variety Show When asked about fishing and her upcoming varshow, Xinxin said she can’t spoil too much yet and told everyone to just look forward to it 👀✨ 🌙 Yun Chu Ling × Matriarch Yun Chu •

[video] It’s International Puppy Day! Time to give your little ones some extra love and gentle moments~ 🥰🥰 #PLUGINPETxEstherYu #PLUGINPETxYuShuxin #虞书欣 #虞書欣 #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Character Stories: The feelings we tucked away in time… they finally wrote back🥹 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] What a loving team! The founder of the OOO brand checked in at the offline screen of the global ambassador and even sang Xin Xinzi's song during team building. Thank you 🙏 🫡 and please keep it up ❤️ We poms will give back to a brand who sincerely takes good care of their GB

[image] We’ve received a fan submission from a Little Pomegranate! Esther Yu’s Photo Strips will be displayed soon😍Everyone is welcome to check in ❤️ Display period: April 1 – April 15 Location: P2 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน

[text] Shortly after #RoadtoSuccess premiered, it was temporarily taken down on iQIYI Korea due to the platform’s content review process. The platform has confirmed that it will be back up soon. To all our Korean viewers and K-Poms, please hang in there a little longer. 💗 #찬여번성

[image] China Blue News 📰 Posted about Yu Shuxin’s AUBL appearance! A state-owned provincial media organization under the direct supervision of the Zhejiang Provincial Committee of the Chinese Communist Party and the provincial government. 🥰 #YuShuxin #EstherYu

[video] ESTHER YU IN HENGDIAN💞 (March 2026) #YunChusVengeance has wrapped up successfully 🎉 The days with Yun Chu will be missed🥺 All photos ©® 刘轩影像 #云初令 #YunChuLing #云初 #YunChu #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] Xinxin did an interview with a British media outlet at the Gold Gala! A must-read for all you LilPoms! 🥳🥳🥳 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Huge thanks to China Daily for writing about #RoadtoSuccess! The state media praised the show - a football story about growing up - a global hit.💗💗💗 In the interview, #EstherYu said the biggest thing she learned from #LinWanxing was to “let herself

[image] Congrats to #LoveGameinEasternFantasy for winning the “Series of the Year (Echo Award” at Xiaohongshu RedGala! We’ll always hold onto those sweets moments with Miaomiao. 🥹🥰 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Tipsy Mumu☺️ #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] Come and check out the ultimate cuteness contest between Yun Chu and the Little Prince 🤭🤭 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 3 days left! 🎉 #CENESE塞纳斯全球品牌代言人 #CENESEGlobalAmbassadorEstherYu #CENESEGlobalAmbassadorYuShuxin #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] "Being a public figure i feel that i should bring happiness and positive energy to everyone. It's just that everyone's daily life is so depressing and the work pressure is high, if I were to tell them some nonsense, i feel that it shouldn't be conveyed through my image like this"

[image] Focused📷 update || 2026.04.06 星光落裙，今天是漂亮的人鱼公主🧜🏻‍♀️ Starlight falls upon her dress, today she is a beautiful mermaid princess🧜🏻‍♀️ #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #cdrama #chineseactress

[image] studio Instagram update || 2026.05.16 🍀Part I🍀 马来西亚库存碎片🧩 Malaysia's inventory fragments🧩 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #cpop

[video] [ENG SUB] BTS: A Filming Set Full of Laughter 🤣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Fansite update || 2026.02.25 🥹💓🩵 ©® GJ504B #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #ChineseActress

[video] The official announcement will be made tomorrow at 12:18(CST). 🥰🥰 #OutOfOfficeFirstGlobalAmbassador #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน #RoadtoSuccess #LinWanxing

[image] Just how the fast the night changes 🥹 Years of struggle, pain, hard-work, commitment and perseverance Yu Shuxin you never had it easy but look at you. You are doing very very well. Independent and standing firm. #YuShuxin #EstherYu #YunChusVengeance

[image] July’s monthly news is here~ Wishing everyone a smooth August! 🥰❤️ #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] “Getting moving” – is that Xinxinzi’s little secret? #MaiaActiveBrandAmbassadorEstherYu #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

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