Esther Yu Shuxin (虞书欣)

[image] ⭐⭐⭐⭐⭐ As the filming of <Yun Chu's Vengeance> comes towards the end, we wish Esther Yu and the drama team a happy wrap up! Looking forward to meeting Lady Yun Chu❤️ #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン

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[image] RedNote update || 2026.03.12 💫Part II💫 💜💛 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #ChineseActress

[image] Commercial related || 2026.03.02 Sam Edelman 山姆爱德曼品牌代言人 Sam Edelman Brand Ambassador #SamEdelman #山姆爱德曼 #SamEdelmanXEstherYu #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #Cpop #cdrama #ChineseActress

[image] As the VIP finale of #RoadtoSuccess dropped, cast members shared their thoughts on working with #YuShuxin and their gratitude. Hear what they said!🥰🥰 (1/4) #YuShuxinxLinWanxing #LinWanxing #灿如繁星 #林晚星 #虞书欣 #虞書欣 #EstherYu #우서흔 #ユーシューシン #NguThưHân

[image] A very stylish bus stop advertisement—it's right here at the pop-up store! Little pomegranates are you excited? 😭😭 cause I am #YuShuxin #EstherYu

[image] #MyJourneyToYou lands on Netflix Korea tomorrow (July 31)!🥳🥳🥳 It's been winning over audiences in Southeast Asia, Japan, and Korea ever since it first aired in 2023. And the love keeps growing.💗💗 We've missed Ah Yun too💧 #운지우 #운위삼 #MyJourneytoYou #YunWeishan

[image] Yu Shuxin x OOO new materials coming in! Specs on? Or not? Which one you like best? ❤️ #YuShuxin #EstherYu

[video] Sneakkkkk peak!!!!! The pop-up villa is coming!!! Let them haters 🤤 over quality, quantity and extravagance. What an insult for Spicy Honey 🍯 a HUGE SUCCESSFUL album! 💿 to be compared to that cheap 🤫 Jealousy is such an incurable disease #YuShuxin #EstherYu

[image] New Drama || 2026.03.03 一家三口闹元宵，诸事顺意烦恼全消！祝大家元宵快乐🏮 A family of three celebrates the Lantern Festival, wishing everyone good fortune and freedom from all worries! 🏮 #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔

[image] Esther Yu Spicy Honey POP-UP Tour – Shanghai Stop Now Open! 🥳🥳🥳 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Vietnamese designer brand C.DAM posted on Instagram to say that the stunning lake-blue draped dress with a strapless neckline and a train, which #EstherYu wore at Cannes WAIFF yesterday, is theirs. ❤️❤️❤️ #虞书欣 #YuShuxin #우서흔 #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] Big news! Yun Chu Handheld Perspective Original Voice-Guided Edition is finally here—drumroll, please! 🤩🤩🤩 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Instagram update || 2026.04.13 🤎 Let's go like and comment on Xinxin's IG post! #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #chineseactress

[video] [ENG SUB] Xinxin on the Red Gala red carpet 💛 #永夜星河 #凌妙妙 #LoveGameinEasternFantasy #LingMiaomiao #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] #YuShuxin as Lin Wanxing, in Road to Success, new solo poster!!

[video] The amount of fan service Yu Shuxin allowed in this private event is insane 😭😭 Like seriously huhu to be able to touch those cute cheeks, to be able to be touched on my cheeks, to be able to let Yu Shuxin put a ring on my finger? Arghhhhhhhhhh #YuShuxin

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[video] studio Douyin update || 2026.04.09 打哈欠就可以变得这么漂亮吗🥺 Can we become so pretty just by yawning🥺 #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #chineseactress

[image] Commercial related || 2026.02.26 Sam Edelman 山姆爱德曼品牌代言人 Sam Edelman Brand Ambassador #SamEdelman #山姆爱德曼 #SamEdelmanXEstherYu #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #Cpop #cdrama #ChineseActress

[image] 🎉#SkiintoLove is officially 1 year old! To celebrate, Xinxin just dropped a few never-before-seen photos🤗😚 #嘘国王在冬眠 #卫枝 #WeiZhi #虞书欣 #EstherYu #YuShuxin

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[image] Our Sea King’s got both brains and brawn! 😎 When she reads the script, she’s so focused she practically glows. Every shrimp and crab soldier knows: that’s what we call beauty. Watching her grow stronger, little by little – that itself is already the most amazing thing. 🥹🤗

[video] New Drama || 2026.04.20 I thought life would remain unchanged, until I encountered the passion of a group of people and the gaze of one person. Lin Wan Xing, be brave and love! 🌟 #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #YuShuxin #EstherYu #虞书欣 #우서흔 #cdrama

[video] Banyak yg nunggu anak selesai nih 🤭 #EstherYu #YuShuxin

[image] Huge congrats to #LinWanxing for taking the top spot on Kuyun's July 2026 character popularity chart! And cheers to Shuxin and the whole drama team as well! 💕💕 #RoadtoSuccess #YuShuxinxLinWanxing #灿如繁星 #林晚星 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン

[video] [ENG SUB] #YunChu Wrap-up Special - #YunChusVengeance ☺️ #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Last week, all episodes of #RoadtoSuccess dropped on ELTA TV! The show actually premiered back in July on several other 🇨🇳Taiwanese platforms like LiTV, MyVideo, and HamiVideo – and it hit TOP1 on quite a few of them. Such great

[video] [ENG SUB] BTS: Jiang Mu’s Foodie Daily😋 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Wait! Matriarch YunChu is hyping Ting Yu’s new song?! The one who betrayed her?! #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위수신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] New Drama || 2026.04.20 🎠🌟❤️ #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #林晚星 #LinWanXing #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

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[image] 👀 FAKE Do not believe in 🍉 The only true Melon 🍉 are: “Love in the Shell” “ Yun Chu’s Vengeance” While at it: Reserve Yun Chuling: please look forward! #YuShuxin #EstherYu #YunChusVengeance #LoveintheShell

[video] Spicy Honey pop‑up tour – coming soon! Stay tuned for more!😍😍 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] studio Douyin update || 2026.03.27 A sheer veil drapes over gold, while the hem of her skirt flutters amidst shades of blue and green, capturing a moment of heart-fluttering beauty in the spring breeze. #REDGALAxESTHERYU #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン

[video] [𝐄𝐍𝐆 𝐒𝐔𝐁] 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 𝐃𝐚𝐲 𝟐: 𝐁𝐨𝐧𝐮𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐋𝐚𝐝𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐨𝐮𝐬𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐊𝐢𝐝 𝐉𝐮𝐬𝐭 𝐀𝐝𝐨𝐫𝐚𝐛𝐥𝐞-𝐂𝐡𝐚𝐨𝐬𝐞𝐝 𝐓𝐡𝐞𝐢𝐫 𝐖𝐚𝐲 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 😄😄 #云初令 #云初 #YunChuLing #YunChu #虞书欣

[image] New endorsement coming in!! Official announcement on July 16! See you! #YuShuxin #EstherYu

[image] Hope September treats everyone well! August news is here, right on time~ It’s been a whirlwind month, but we’ve got so much to show for it. Can’t wait for more opportunities to see Shuxin down the road – let’s stay by her side and keep moving toward something even more

[image] more pics of yu shuxin from the fan support event!! 🫶🏻

[video] AUBL official account posted Yu Shuxin’s appearance!!! We received your heart emoji 🫶! The whole venue is filled with a sweet atmosphere! Welcome to come again! Muse Yu Shuxin 💋 #YuShuxin #EstherYu

[video] Warm-up -> Ready -> Ran like crazy…🥺 After all that running, has Ms Lin made up her mind? Will she break the rules she set for herself and help the students?😔😔 #YuShuxinxLinWanxing #RoadtoSuccess #LinWanxing #灿如繁星 #林晚星 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔

[text] Hey everyone! We’re gathering the No.1 spots for each country/region on these four iQiyi International charts: 1. Popular Searches 2. Trending - High Popularity 3. Trending - iQIYI Top Chinese Content 4. Hot TV Dramas - Trending After we wrap up, we’ll share a complete report.

[video] OOO ads at Shanghai Station The entire Jing'an Temple area is there! With Yu Shuxin as their Global Brand Ambassador 🎉 #YuShuxin #EstherYu

[image] studio weibo update || 2026.04.08 💚Part III💚 迎着期待而来，带着欢喜驻足，让美好在此刻缓缓停留。 Arriving with anticipation, pausing with joy, let beauty linger in this moment. #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] Yun Chu’s Vengeance Wrap-Up Special 🎊 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 🔥WAR Report! OOO Shining Brightly! 300% increase sales 🎉8.5 million RMB in sales across all channels in 24 hours! 🎉Tianjin brand ambassador link sold out in 2 minutes! 🎉Douyin brand ambassador link sold out in 3 seconds! 🔥 congratulations ! #YuShuxin #EstherYu

[image] Ahead of its premiere Yu Shuxin’s character “Lin Wanxing” at Top 6! Weibo Actor Influence with heat index of 49 Million 🔥 Miss Lin is coming! Exclusively in 🥝 this July 5! Reserve now: #YuShuxin #EstherYu

[image] The OOO set that has 50k plus counting people wanting to grab the 5000 limited sets is sooooo on 🔥 ⏳Officially on sale July 16th on TianTian🐱! Purchase a set to receive exquisite merchandise featuring the Global brand ambassador. #YuShuxin #EstherYu

[video] It’s been 3 weeks since the Cannes World AI Film Festival wrapped up. And in almost every recap the organizers have shared since then, you’ll spot #EstherYu—a special guest from MiniMax! That really shows how much energy and warmth she brought to the event.🤭#YuShuxin #虞书欣

[video] Three words to describe Little Pomegranates: cute, united, and sincere🥰 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน