Yu Shuxin Official Global Fanbase

[image] Xinxin is about to shine in Malaysia! Hello Malaysia, get ready for a date with her!!! 🔥🔥🔥🔥🔥 #爱奇艺国际版全球代言人虞书欣 #iQIYIEstherYu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน #SpeedandLove #RoadtoSuccess

[image] 우리 드라마 #쌍궤 가 한국 국내 OTT 플랫폼 티빙(TVing)에서 뜨거운 인지 속에 방영 중이에요! 어젯밤 11화 방영 후, 오늘 아침에는 실시간 인기 드라마 TOP4에 올랐습니다!🥳🥳 이 랭킹은 티빙 내 모든 드라마(한드 및 해외 드라마 포함)를 대상으로 집계된 것인데요, <쌍궤>는 TOP5 중 유일한 중국

[text] #EstherYu will be at the Gold Gala in LA on Saturday, May 9th, at 5 PM (US time). The red carpet is open to the public! If any interested LilPoms want to join, just drop us a message so we can get a quick headcount! #YuShuxin #虞书欣 #虞書欣 #우서흔 #NguThưHân #อวี๋ซูซิน

[image] The president of iQIYI International just announced at the 13th China Internet Audio-Visual Convention that the platform’s most popular overseas series of 2025 (outside the app) is SAL! #双轨 #姜暮 #SpeedandLove #JiangMu #쌍궤 #虞书欣 #虞書欣 #EstherYu #YuShuxin

[image] #EstherYu’s character #LinWanxing from #RoadtoSuccess landed No.2 in the May Female Character popularity ranking!🔥 Starting June 15, her honor poster will appear on major TV screens across the country—think startup ads and big-screen posters.💗💗 #YuShuxin #虞书欣 #虞書欣

[video] [ENG SUB] If I could live again, I’d make every enemy pay. 😠 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Hii everyone! We’ve got the overseas performance wrap‑up for #RoadtoSuccess ready! 🫶🫶🫶Big thanks to all the Little Pomegranates who sent in their screenshots! Since its July 5 premiere, the show has hit No.1 on iQIYI International’s High Popularity Chart in over 20 countries

[image] Spotted a hot review on Weibo about #LinWanxing and #YuShuxin – sharing it with all our overseas viewers💗💗💗 (1/3) "𝖠 𝗍𝗁𝗈𝗎𝗀𝗁𝗍 𝗈𝗇 𝖸𝗎 𝖲𝗁𝗎𝗑𝗂𝗇 – 𝖻𝖾𝖼𝖺𝗎𝗌𝖾 𝖨'𝗏𝖾 𝖻𝖾𝖾𝗇 𝗉𝗋𝖾𝗍𝗍𝗒 𝗁𝗈𝗈𝗄𝖾𝖽 𝗈𝗇 𝖱𝗈𝖺𝖽 𝗍𝗈 𝖲𝗎𝖼𝖼𝖾𝗌𝗌 𝗅𝖺𝗍𝖾𝗅𝗒." 𝖲𝗎𝗋𝖾,

[image] OUT OF OFFICE x Yu Shuxin – The Numbers Are In! 🥳🥳🥳 1. Sales: - Hit 5M+ across all channels in just 1 hour - Reached 8.5M+ in 24 hours - That’s a 300% jump from last month! 2. Platform Highlights: - Tmall: Sold out in 2 minutes – total store GMV on launch day: 4M+ - Douyin:

[image] #𝐑𝐨𝐚𝐝𝐭𝐨𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐓𝐡𝐞 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐫𝐞𝐦𝐢𝐞𝐫𝐞 𝗜. 𝗶𝗤𝗶𝘆𝗶 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 - 𝗣𝗿𝗲𝗺𝗶𝗲𝗿𝗲 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝘀𝗰𝗼𝗿𝗲: 𝟳,𝟵𝟱𝟯🔥 - Total pre‑reservations: 1.5 million - 𝗧𝗼𝗽𝗽𝗲𝗱 𝟱

[video] Congrats to Xinxin! 🥳🥳🥳 Her new song “The Fleeting Beauty” just hit 𝐍𝐨. 𝟏 𝐨𝐧 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐏𝐨𝐩 𝐂𝐡𝐚𝐫𝐭 – the top music chart for Chinese-language media across the world – for the week of May 2–May 8. #EstherYu #YuShuxin #虞书欣 #虞書欣

[image] A word from the producer of #RoadtoSuccess: In this era that chases after fast, short, and punchy content, we stubbornly went ahead and made RTS anyway – because this story carries a raw, burning sincerity. #LinWanxing isn't a perfect winner; she's just a girl who cries and

[video] 𝐀 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝐁𝐞𝐠𝐢𝐧𝐬 Before every creation, we set the stage for that perfect moment. Set up the lights, arrange the scene, guide the light into place. Then we wait for the moment that makes our hearts race. #CENESE塞纳斯全球品牌代言人

[image] After EP25 aired last night, #SpeedandLove soared to 3rd place on TVing’s Real-Time Popular TV Drama Chart—hitting a new personal best! As a Chinese drama standing out among local Korean shows, we couldn’t be more proud of #JiangMu & #EstherYu🥹🤧 #YuShuxin #우서흔 #쌍궤

[video] [ENG SUB] I feel you walking toward me, so I’m not stopping either. 💞 #RoadtoSuccess #LinWanxing #灿如繁星 #林晚星 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐄𝐬𝐭𝐡𝐞𝐫: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 The screenwriter of #SpeedandLove said #EstherYu controls her whole emotional range.☺️ And the success? Most of the credit goes to her. That’s real talent.💗💗 #YuShuxin #虞书欣

[image] The official China fan club has put out 57 billboards in KL.🔥🔥🔥 So if you’re planning a trip to Malaysia or you’re already there, keep an eye out for them! 💕💕 #iQIYIInternationalGlobalAmbassadorEstherYu #虞书欣 #EstherYu #YuShuxin #RoadtoSuccess #YunChusVengeance

[image] “Road to Success” Premiere Day (July 5) – iQIYI Mainland China Numbers Are In! 𝑪𝒉𝒂𝒓𝒕𝒔: - No.1 on Hot Search🥇 - No.1 on TV Drama Chart🥇 𝑯𝒆𝒂𝒕 𝒊𝒏𝒅𝒆𝒙: - Broke 6,000 in under 3 hours🔥 - Hit 7,000 within 9 hours🔥 - Passed 7,400 before midnight🔥 𝑭𝒂𝒏

[image] Shuxin is making a surprise appearance at the Asian University Basketball League 2026 on August 3! #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[text] Our goddess is about to hit the Gold Gala red carpet tomorrow 🥳 To all our amazing LilPoms online, let’s post, comment and share using both #EstherYu and #GoldGala. Let’s get that buzz going for her!!! Let’s do this together! 💪💪 #YuShuxin #虞书欣 #NguThưHân #อวี๋ซูซิน

[video] Thank you, Little pomegranates, for always having Xinxin’s back! And a big thank you to every fan who came out to cheer for her live. See you at our next overseas stop! 🤭 #GoldGala #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Marie Claire posted an article titled “Yu Shuxin and Her Character Xiao Lanhua – Four Years of Growing Together,” wishing Xiao Lanhua a happy 1504th birthday. The editor noted that Yu Shuxin has left a part of herself in Xiao Lanhua, and in return, the character has grown

[video] 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐄𝐬𝐭𝐡𝐞𝐫: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 Working with Xinxin for the 10th time — she’s pure joy. Helped me out of my anxiety spiral with her words: “Things will turn around.” Thank you, #EstherYu & LilPoms💗 #YuShuxin #虞书欣 #우서흔 #อวี๋ซูซิน

[image] Happy May! Here’s our April 2026 monthly news to keep you in the loop on all things Yu-universe. 🤭 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Hey LilPoms, some trolls are making a mess in the comment section. Please help us report the bad comments and leave some nice new ones to clean things up. TYSM! ♥️ #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Big news! #YuShuxin studio’s brand new TikTok account is officially live now! 🥳🥳 EstherYu_Studio We’d love for you to hit that follow button, drop some likes and comments – and pretty please, help us spread the word so more LilPoms can find their way

[image] CENÈSE Global Brand Ambassador Collection- Sold Out in Seconds!❤️ The moment it launched, in just 0.8 seconds, Total GMV across all platforms blew past 3.25 million+, With 7,149 sets sold online! #EstherYu #YuShuxin #CENESEGlobalBrandAmbassadorEstherYu

[image] Happy April! Here’s your March 2026 monthly news—our very first issue, brought to you with love for all our little pomegranates. 🥰❤️ #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Congratulations on wrapping up filming! 9 countries, 9 flower baskets. Even if I can’t be there with you, I want you to know… I’m still here, waiting for you, loving you❤️‍🔥 #YunChusVengeance #YunChuLing #虞书欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] 𝐵𝑒ℎ𝑖𝑛𝑑-𝑡ℎ𝑒-𝑆𝑐𝑒𝑛𝑒𝑠 𝑀𝑖𝑛𝑖 𝐷𝑟𝑎𝑚𝑎: 𝑇ℎ𝑒 𝑋𝑖𝑒 𝑀𝑎𝑛𝑠𝑖𝑜𝑛 Style: Family/Drama Duration: 53 seconds of pure drama (endless loop edition) Location: Right here on the set of #YunChusVengeance #YunChuLing #云初令 #YunChu #云初 #虞书欣 #虞書欣 #EstherYu

[video] Full of energy and cuteness, anytime, anywhere☺️☺️ #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: I wish I could jump into Lightning the puppy’s body! #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 【Your Guide to Esther Yu’s Malaysia Fan Meet!】 📍 Zepp Kuala Lumpur | 7 April 2026 1️⃣ 150 Lucky Draw Passes Activate your Annual VIP by 12 March. 2️⃣ 450 Guaranteed Passes Available from 17 March. First come, first served. Don’t miss your chance! ❤️‍🔥❤️‍🔥❤️‍🔥

[image] The brand has officially tagged #EstherYu on ig with #CENESEGlobalBrandAmbassadorEstherYu 🎉🎉 We’d love for everyone to use this tag when posting anything related to the CENÈSE ambassadorship. It really helps boost the topic’s visibility. Thank you all so much for your love🥰

[image] Xinxin's off to Malaysia! Let's all help boost the discussion today, and tomorrow night we'll go for the trending list together! 🥳 #EstherYuinKualaLumpur #iQIYIInternationalGlobalAmbassadorEstherYu #虞书欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Big congrats to Xinxin and #JiangMu for winning the Most Popular C-Drama Female Character of the year! 🎉 #SpeedandLove #EstherYuinKualaLumpur #iQIYIInternationalGlobalAmbassadorEstherYu #虞书欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 𝐂𝐄𝐍È𝐒𝐄 𝐁𝐫𝐚𝐧𝐝 𝐏𝐫𝐞𝐯𝐢𝐞𝐰 A premium brand for collectors, blending top global IPs (Disney, Marvel, Pixar) with expert Chinese craftsmanship✨ #CENESE塞纳斯全球品牌代言人 #CENESEGlobalAmbassadorEstherYu #CENESEGlobalAmbassadorYuShuxin #虞书欣 #EstherYu #YuShuxin

[video] [ENG SUB] Thank you to #LingMiaomiao 🥰, our little sunshine who forever radiates warmth and positivity. You inspire us endlessly. And thank you to every one of you—our system guardians💕💕 #永夜星河 #凌妙妙 #LoveGameinEasternFantasy #虞书欣 #虞書欣 #EstherYu #YuShuxin

[video] Singer #EstherYu performed “Nothing Lasts in the Human World(最是人间留不住)” at the WAIFF – the World AI Film Festival! With her soft, heartfelt voice, she took the audience right back into the story of the film. ☺️ #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Our short drama mini-theater has new arrivals‼️ #YunChusVengeance #YunChuLing #云初令 #YunChu #云初 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 아이치이 코리아에서 #찬여번성 전광판 광고를 진행할 예정입니다! 기간은 3월 15일부터 21일까지이며, 서울에 계신 꼬마석류분들은 꼭 인증샷 남겨 주세요💕💕 #별처럼빛나리 #우서흔 #위슈신 iQIYI Korea is lighting up some LED screens for #RoadtoSuccess ! It’s happening from March 15-21

[video] [ENG SUB] BTS: From Romantic Drama to CNY Comedy Vibes🤣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Is This Reunion Really This Sweet? #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] The exclusive Viki interview with Shuxin from the Gold Gala event is now out!!! 🥳 1️⃣ 2️⃣ 3️⃣ Please like & comment to support her new show #RoadtoSuccess and her upcoming dramas #YunChusVengeance and

[video] [ENG SUB] BTS: She really gets into the details while acting ☺️ #JiangMu #SpeedandLove #双轨 #ทางรักคู่ขนาน #쌍궤 #스피드앤러브 #双軌 #velocidadyamor #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Making “Road to Success”👩‍🎨 #CDrama #RoadtoSuccess #LinWanxing #灿如繁星 #林晚星 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Brave Mumu, delicated Xinxin 💕💕 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] We love Chu Li, Xiaolanhua, Yun Weishan, Jiang Mu, and Shuxin🥰☺️ #EstherYu #YuShuxin #虞书欣 #虞書欣 #iQIYIInternationalGlobalAmbassadorEstherYu #Moonlight #LoveBetweenFairyandDevil #MyJourneytoYou #SpeedandLove #LetsGoSkiing

[image] TYSM to China VOGUE for the shoutout🫶🏻 #EstherYu brought that beautiful neo-Chinese style to the world stage. It’s a gorgeous mix that shows off her cultural pride. And with her own fashion sense, she gave us a fresh take on this year’s #GoldGala theme, “A New Gold World.” ✨

[video] How does #EstherYu get into a character that feels so different from her own emotions? #虞书欣 #虞書欣 #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน #YunChu #YunChusVengeance