Esther Yu Shuxin (虞书欣)

[video] Update by others || 2026.04.01 Two babies🫶 #YENA_CatchCatch #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #kpop

[image] Little Pomegranates, assemble! Let’s do a little spot-check on the pre-registration numbers for YCL across all platforms~ Remember to make sure you’re logged in before you pre-register! ☺️🥰 Must-haves for overseas LilPoms: 1. iQiyi International (P1)

[image] Our June newspaper is up! July’s about to get crazy, let’s go! ❤️‍🔥❤️‍🔥❤️‍🔥 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] studio Instagram update || 2026.02.19 Let's go like and comment on studio IG posts💞 #YuShuxinXJiangMu #姜暮 #JiangMu #SpeedandLove #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] Thanks to China Nylon for the article: “What Did #EstherYu Wear to the #GoldGala?” 💛 Her whole look isn’t just a simple “Chinese style” statement. It feels more like a kind of cultural expression shaped by today’s China. #YuShuxin #虞书欣 #虞書欣

[image] 📣 Any Xinxin fans in the US or LA? If you’re planning to head to Gold Gala to see her walk the red carpet, make sure to hit us up!! 💬📱 #EstherYu #YuShuxin #虞书欣 #虞書欣

[image] Hey there Little Pomegranates, happy June!🥰 Here’s our monthly news for you! Also, we’ve got some #YunChusVengeance stuff dropping today, so be sure to check it out 😊😊 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Esther's TV update || 2026.06.12 Esther's mini vlog is coming~ #Ubras #ubras品牌代言人虞书欣 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #cdrama

[video] ✨ Livestream Cut when Xinxin talked about her upcoming drama & variety show 💖 🎣 Variety Show When asked about fishing and her upcoming varshow, Xinxin said she can’t spoil too much yet and told everyone to just look forward to it 👀✨ 🌙 Yun Chu Ling × Matriarch Yun Chu •

[video] It’s International Puppy Day! Time to give your little ones some extra love and gentle moments~ 🥰🥰 #PLUGINPETxEstherYu #PLUGINPETxYuShuxin #虞书欣 #虞書欣 #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Character Stories: The feelings we tucked away in time… they finally wrote back🥹 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] What a loving team! The founder of the OOO brand checked in at the offline screen of the global ambassador and even sang Xin Xinzi's song during team building. Thank you 🙏 🫡 and please keep it up ❤️ We poms will give back to a brand who sincerely takes good care of their GB

[image] So for the next few days before the Spicy Honey Pop-up villa opens I have a big feeling we will be seeing Yu Shuxin sporting her merchs 💋 So haters see for yourself how thorough Yu Shuxin is with her merch which she planned ahead for a long time 💋 #YuShuxin #EstherYu

[image] We’ve received a fan submission from a Little Pomegranate! Esther Yu’s Photo Strips will be displayed soon😍Everyone is welcome to check in ❤️ Display period: April 1 – April 15 Location: P2 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน

[text] Shortly after #RoadtoSuccess premiered, it was temporarily taken down on iQIYI Korea due to the platform’s content review process. The platform has confirmed that it will be back up soon. To all our Korean viewers and K-Poms, please hang in there a little longer. 💗 #찬여번성

[image] Starting tonight, Road to Success will air every day at 7:30 PM on Zhejiang TV’s China Blue primetime slot! After taking the internet by storm, it’s finally making its way to TV screens in China. This is Shuxin’s very first drama as a lead to air on network TV – and we couldn’t

[image] China Blue News 📰 Posted about Yu Shuxin’s AUBL appearance! A state-owned provincial media organization under the direct supervision of the Zhejiang Provincial Committee of the Chinese Communist Party and the provincial government. 🥰 #YuShuxin #EstherYu

[video] ESTHER YU IN HENGDIAN💞 (March 2026) #YunChusVengeance has wrapped up successfully 🎉 The days with Yun Chu will be missed🥺 All photos ©® 刘轩影像 #云初令 #YunChuLing #云初 #YunChu #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] Xinxin did an interview with a British media outlet at the Gold Gala! A must-read for all you LilPoms! 🥳🥳🥳 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Huge thanks to China Daily for writing about #RoadtoSuccess! The state media praised the show - a football story about growing up - a global hit.💗💗💗 In the interview, #EstherYu said the biggest thing she learned from #LinWanxing was to “let herself

[image] Congrats to #LoveGameinEasternFantasy for winning the “Series of the Year (Echo Award” at Xiaohongshu RedGala! We’ll always hold onto those sweets moments with Miaomiao. 🥹🥰 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Esther Yu Spicy Honey POP-UP Tour – here's the full product reveal! 🤩🤩 The aesthetics are just next level!!! Need everything in my cart right now, no joke! 😭😭😭 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Tipsy Mumu☺️ #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] Come and check out the ultimate cuteness contest between Yun Chu and the Little Prince 🤭🤭 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] 3 days left! 🎉 #CENESE塞纳斯全球品牌代言人 #CENESEGlobalAmbassadorEstherYu #CENESEGlobalAmbassadorYuShuxin #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] "Being a public figure i feel that i should bring happiness and positive energy to everyone. It's just that everyone's daily life is so depressing and the work pressure is high, if I were to tell them some nonsense, i feel that it shouldn't be conveyed through my image like this"

[image] Focused📷 update || 2026.04.06 星光落裙，今天是漂亮的人鱼公主🧜🏻‍♀️ Starlight falls upon her dress, today she is a beautiful mermaid princess🧜🏻‍♀️ #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop #cdrama #chineseactress

[image] studio Instagram update || 2026.05.16 🍀Part I🍀 马来西亚库存碎片🧩 Malaysia's inventory fragments🧩 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #cpop

[video] [ENG SUB] BTS: A Filming Set Full of Laughter 🤣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Fansite update || 2026.02.25 🥹💓🩵 ©® GJ504B #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #ChineseActress

[video] The official announcement will be made tomorrow at 12:18(CST). 🥰🥰 #OutOfOfficeFirstGlobalAmbassador #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน #RoadtoSuccess #LinWanxing

[image] Just how the fast the night changes 🥹 Years of struggle, pain, hard-work, commitment and perseverance Yu Shuxin you never had it easy but look at you. You are doing very very well. Independent and standing firm. #YuShuxin #EstherYu #YunChusVengeance

[image] Can’t believe #ARomanceOfTheLittleForest is already celebrating its 4th anniversary! Remember how it was the first modern idol drama on Youku to break a 10,000 popularity score? Youku just dropped new CP-edition content today — so Little Pomegranates, let’s go back and relive

[image] July’s monthly news is here~ Wishing everyone a smooth August! 🥰❤️ #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Wishing Yue Qi a very happy birthday on August 26! 😘😘 #SwordAndFairy #YueQi #祈今朝 #仙剑六 #越祈 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] “Getting moving” – is that Xinxinzi’s little secret? #MaiaActiveBrandAmbassadorEstherYu #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

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[video] New Drama || 2026.02.18 大年初二番外 <主母与娃就这样萌混过关> The Second Day of the Chinese New Year: A Side Story <Mistress and the Child Getting Away with Cuteness> #HappyChineseNewYear #SpringFestival #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu

[image] ilso × Global Brand Ambassador Yu Shuxin Just 1 hour after announcement: 💰 ¥11M+ GMV 🎁 ¥399 exclusive gift box ⚡ Tmall: SOLD OUT in 1 SEC ⚡ Douyin: SOLD OUT in 8 SEC Report battle released after 1 hour 🥹 power is 🔥 #YuShuxin #EstherYu

[image] New Drama || 2026.04.03 Happy wrap up to Yun Chu's Vengeance🫶 Happy wrap up to our Lady Yun Chu❤️ #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[video] New drama || 2026.03.18 【Eng Sub】Gen-Y high-energy warehouse keeper Lin Wan Xing vlog — back-to-school edition #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #林晚星 #LinWanXing #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] The September newsletter is here~ Happy October, everyone! 🥰 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] With one hand, it surpassed 10,000 views on three platforms; with the other hand, it had the entire series on three platforms with sponsored content. Yu Shuxin 🐮 #YuShuxin #EstherYu

[video] [ENG SUB] BTS: A Story of Three People Is Still Too Crowded🤣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: New Motorcycle Rider Jiang Mu😎😎 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] ⭐⭐⭐⭐⭐ Happy 5th anniversary to the broadcast of #Moonlight and our most adorable #ChuLi baby🥰 ©® Turbine #happy520 #月光变奏曲 #初礼 #월광변주곡 #月光変奏曲 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #Cpop #Cdrama #ChineseActress

[video] this cutie 💕

[video] [ENG SUB] Character Log: There’s a little secret hiding in Jiang Mu’s head—a question she’s too shy to ask😣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Act with Heart, Earn a Character’s Trust ❤️‍🔥❤️‍🔥❤️‍🔥 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Operation: YCL Goal: 📍HYPE drama : Yun Chu’s Vengeance 📍encourage casual poms and passersby to reserve 📍in every post about Xinxin attached 🔗 Reserve Yun Chuling: We need more HYPE and it starts with the reservations :) #YuShuxin