Esther Yu Shuxin (虞书欣)

[video] New Drama || 2026.02.18 大年初二番外 <主母与娃就这样萌混过关> The Second Day of the Chinese New Year: A Side Story <Mistress and the Child Getting Away with Cuteness> #HappyChineseNewYear #SpringFestival #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu

[image] ilso × Global Brand Ambassador Yu Shuxin Just 1 hour after announcement: 💰 ¥11M+ GMV 🎁 ¥399 exclusive gift box ⚡ Tmall: SOLD OUT in 1 SEC ⚡ Douyin: SOLD OUT in 8 SEC Report battle released after 1 hour 🥹 power is 🔥 #YuShuxin #EstherYu

[image] New Drama || 2026.04.03 Happy wrap up to Yun Chu's Vengeance🫶 Happy wrap up to our Lady Yun Chu❤️ #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[video] New drama || 2026.03.18 【Eng Sub】Gen-Y high-energy warehouse keeper Lin Wan Xing vlog — back-to-school edition #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #林晚星 #LinWanXing #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] With one hand, it surpassed 10,000 views on three platforms; with the other hand, it had the entire series on three platforms with sponsored content. Yu Shuxin 🐮 #YuShuxin #EstherYu

[video] [ENG SUB] BTS: New Motorcycle Rider Jiang Mu😎😎 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: A Story of Three People Is Still Too Crowded🤣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] ⭐⭐⭐⭐⭐ Happy 5th anniversary to the broadcast of #Moonlight and our most adorable #ChuLi baby🥰 ©® Turbine #happy520 #月光变奏曲 #初礼 #월광변주곡 #月光変奏曲 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #Cpop #Cdrama #ChineseActress

[video] this cutie 💕

[video] [ENG SUB] Character Log: There’s a little secret hiding in Jiang Mu’s head—a question she’s too shy to ask😣 #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] [ENG SUB] BTS: Act with Heart, Earn a Character’s Trust ❤️‍🔥❤️‍🔥❤️‍🔥 #云初令 #云初 #YunChusVengeance #YunChuLing #YunChu #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Operation: YCL Goal: 📍HYPE drama : Yun Chu’s Vengeance 📍encourage casual poms and passersby to reserve 📍in every post about Xinxin attached 🔗 Reserve Yun Chuling: We need more HYPE and it starts with the reservations :) #YuShuxin

[image] studio RedNote update || 2026.03.07 #Ubras #ubras品牌代言人虞书欣 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #ChineseActress #cpop #cdrama

[image] New Drama || 2026.03.03 谢府众人来相聚，共度元宵添笑语，祝大家团团圆圆万事欣！ The Xie family gathered to celebrate the Lantern Festival together, filled with laughter and joy. Wishing everyone a happy reunion and all the best! #云初令 #YunChuLing #云初 #YunChu

[image] Instagram update || 2026.05.25 Caption: #girlsdontcry 🫶 More photos on Xinxin's IG posts❤️ #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #Cpop #Cdrama #ChineseActress

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[image] Episode 24 of #RoadtoSuccess is so painfully ironic! #LinWanxing spends the first half holding an umbrella for her student, and the second half suffocating under her parents’ control. Around her students and Coach Wang, she’s calm and open. But the moment her parents show up,

[image] studio weibo update || 2026.04.09 🤎Part II🤎 Bohemian style weaves a free-spirited wilderness, while the gilded skirt sways with vintage romance. Walking with Xinxin, every step carries the breeze. #SamEdelman #SamEdelmanXEstherYu #YuShuxin #EstherYu #虞书欣 #우서흔

[image] 马来西亚小石榴等虞书欣来✨ Awaiting for Esther's arrival in Malaysia ✨ #EstherYuinKualaLumpur #iQIYIInternationalGlobalAmbassadorEstherYu #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #chineseactress #cpop

[image] 𝐀 𝐁𝐢𝐠 𝐌𝐨𝐦𝐞𝐧𝐭 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 - #𝐄𝐬𝐭𝐡𝐞𝐫𝐘𝐮 𝐦𝐚𝐤𝐞𝐬 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 𝐚𝐬 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐩𝐨𝐬𝐭-𝟗𝟓𝐬 𝐚𝐫𝐭𝐢𝐬𝐭 𝐢𝐧𝐯𝐢𝐭𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐆𝐨𝐥𝐝 𝐆𝐚𝐥𝐚 𝟐𝟎𝟐𝟔 #YuShuxin attended as a representative of Asia-Pacific youth artists. 💛

[image] RedNote update || 2026.03.28 💫Part II💫 How to Take a Great Profile Picture✰⋆⁺₊⋆ 💜 如何拍出头像感✰⋆⁺₊⋆💜 #wakuku #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #chineseactress #cpop #cdrama

[image] Yu Shuxin's Studio has issued a formal statement. Recently, a large number of unauthorized AI-generated videos and short dramas have been circulating online, using deepfake technology to extract and replicate Ms. Yu Shuxin's facial features and voice without permission. In

[video] Yu Shuxin never holds back when it comes to promoting her shows! Like, she’ll literally wear a full-on football costume on a sticky, 33-degree summer street just to hype it up.🥹 If you’ve been struggling to find something good to watch, #RoadtoSuccess might be exactly what you

[image] Congrats to Shuxin: 𝐒𝐩𝐢𝐜𝐲 𝐇𝐨𝐧𝐞𝐲 ranks in the Top 10 Best-Performing Physical Albums on the TME Chart Mid-Year Report 2026! 💕💕💕 #SpicyHoney #EstherYuThe1stAlbum #EstherYu #YuShuxin #虞书欣 #우서흔 #위슈신 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] studio weibo update || 2026.04.07 💗Part III💗 Embracing the essence of spring, carrying a wisp of spring breeze, is the essence of "Xin" Chinese style romance #EstherYuinKualaLumpur #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cpop

[video] Xinxin: You don’t have to endure discomfort just to look pretty, and you don’t have to give up on style just to feel comfortable ✨ So I think this is a kind of unspoken understanding between Ubras and me. In our own ways, we’re both telling everyone that today, you can be brave

[video] ILSO X Yu Shuxin large wide screen ❤️ #YuShuxin #EstherYu

[image] 🆕‼️ #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน #LoveInTheShell

[video] studio weibo update || 2026.02.23 Light and shadow are the brushstrokes, outlining the stubbornness between her brows; lines are the ink, coloring the starlight in her eyes. In a corner of the set, Yun Chu @ 虞书欣Esther is having a conversation with herself. Waiting quietly for

[video] studio Douyin update || 2026.06.28 I ran into Teacher Lin on campus one afternoon; at that moment, even the light seemed to take on a shape. #EstherYuxRoadToSuccess #灿如繁星 #RoadToSuccess #林晚星 #LinWanXing #YuShuxin #EstherYu #虞书欣 #우서흔 #NguThưHân #อวี๋ซูซิน #cdrama

[image] Focused📷 update || 2026.02.25 目光所及 皆是爱意❤️‍🔥 Her gaze was filled with love❤️‍🔥 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama #ChineseActress

[video] Haha totally guessing that Xinxin was belting out Hyolin’s classic OST! Who knew there was such a fun story behind that pretty photo? 🤣 #GoldGala #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] studio weibo update || 2026.04.15 这是关于我们的一天，也是欣欣给小石榴们爱的回信，请查收～ This is our day, it's also Esther's love reply to Little Pomegranates, please receive ~ #SpicyHoney #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน

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[video] [ENG SUB] BTS: Mumu’s Hospital Stay☕️ #SpeedandLove #JiangMu #双轨 #姜暮 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] What’s his real purpose in getting close to her? 🧐 #RoadtoSuccess #LinWanxing #灿如繁星 #林晚星 #虞书欣 #虞書欣 #EstherYu #YuShuxin #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] Weibo update || 2026.04.04 🫶Part III🫶 谢谢大家的到来 😛 Thank you everyone for coming 😛 #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #chineseactress #cpop

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[image] Congrats to Shuxin on her new endorsement!!! Overseas LilPoms can now get the same products too! 🥰🥰 1️⃣ 2️⃣ 3️⃣ #ILSOGlobalAmbassadorEstherYu #ilso全球品牌代言人虞书欣 #EstherYu #YuShuxin #虞书欣 #虞書欣

[image] Instagram update || 2026.02.23 💌Part I💌 Caption: 🖤🩷 ➡️ (Let's go like and comment on Xinxin's post!) #云初令 #YunChuLing #云初 #YunChu #YunChusVengeance #YuShuxin #EstherYu #虞书欣 #우서흔 #ユー・シューシン #NguThưHân #อวี๋ซูซิน #cdrama

[image] 🚨 New endorsement!! Yu Shuxin x ILSO coming in! 【💡】 🆕Endorsement: ILSO Concept Teaser #2 Countdown: Aug 5-7 Official Announcement: Aug 8 Looking forward 🫡 #YuShuxin #EstherYu

[image] #YuShuxin replied: Thank you for choosing me to play such a wonderful role as Lin Wanxing. All the regrets will eventually turn into something beautiful💗 Let’s give it our all together! #RoadtoSuccess #EstherYu #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[image] don't forget to vote for shuxin everyday

[image] Big congrats to Shuxin!! Of all the endorsement announced last week (July 13-19), Out Of Office topped the engagement charts with a massive 17.54 million interactions. So proud! That’s our girl!🤗🤗 #ooo全球品牌代言人虞书欣 #OutOfOfficeGlobalAmbassadorEstherYu #EstherYu

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[video] New Drama || 2026.03.15 🎬 The Xie Residence Mini Theater‼️ Grandly Arrives! Genre：Household intrigue / Emotional drama ✌️ Duration：53 seconds on loop, watch endlessly Location：“Yun Chu’s Vengeance” filming set Audience Capacity：Countless “darlings” #重生之我在古代当主母

[video] Huge congratulations to Shuxin Yu for landing the role of Out Of Office’s first global ambassador!🥳🥳🥳 #ooo全球品牌代言人虞书欣 #OutOfOfficeGlobalAmbassadorEstherYu #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน #RoadtoSuccess #LinWanxing

[video] ILSO Global Ambassador Announcement Coming Soon!!! 38 degrees outside, and yet my Xin is totally frozen... August 8, let's see our little sunshine warm things up! 🥳🥳🥳 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔 #ユーシューシン #NguThưHân #อวี๋ซูซิน

[video] Happy International Women’s Day to our little beauty Esther Yu Shuxin and to every character she has brought to life 🌸 Thank you for portraying so many wonderful female roles that remind us that femininity comes in many forms. Through your characters, we learn that being cute,

[image] It’s been four years since #LoveBetweenFairyAndDevil first aired, and today is #XiaoLanhua’s 1504th birthday! Wishing her endless happiness, good health, and all the love in the world! 💖💖💖💖 (1/3) #LittleOrchid #苍兰诀 #小兰花 #EstherYu #YuShuxin #虞书欣 #虞書欣 #우서흔